Honest-1 Auto Care

As a Region Developer, I'm responsible for finding and developing new franchise owners. I have to be convinced that what I'm selling prospective owners is a unique opportunity that will help them achieve their goals. With Honest-1, I know that's exactly what I'm doing. Honest-1 gives customers an eco-friendly, professional service experience they can't find anywhere else. And it gives franchise owners a marketable brand, a proven model, expert support and resources, and a continuous stream of new programs and ideas to help them build their business. Honest-1 is a triple win: for customers, for owners, and for Region Developers like me.

Barry Cade
Region Developer

After several years spent in retail operations management and as a successful small business owner and operator, I wanted to get in on the ground floor with an opportunity that could really grow. Honest-1 really fit the bill, and it checked all of the boxes that were important to me: honest and ethical business practices, growing industry, unique and sustainable product, and extremely attractive income potential. Plus, it was an opportunity to help motivated prospects realize their dream of owning their own business – an Honest-1 franchise. As a small business owner myself, aligning people with the right opportunity is something I'm passionate about. I'm proud of the 10 stores I've sold and developed to date, and I certainly appreciate the income and lifestyle I enjoy as a result of my success. And this is just the beginning of what I can achieve as a Region Developer.

Jim Henkel
Region Developer, Minnesota

Working in management positions for Firestone, Wal-Mart, and Pizza Hut gave me many years of valuable experience. It also convinced me that I could be successful on my own, away from the tightly regimented corporate retail structures. Franchise ownership seemed like a perfect solution, and the automotive industry in particular appealed to me. After exploring opportunities with some well-known franchisors, including Midas, Meineke, Jiffy Lube, I found Honest-1.

The eco-friendly service was what caught my attention, but the upscale and inviting center environment that clearly appealed to women really convinced me that Honest-1 was different. And when I discovered that the franchise and royalty fees are lower than most others in the category, my decision was made. I opened my first Honest-1 center in October 2007, and I now have a total of four in the Portland, Oregon area. I also plan to open a fifth store in Vancouver, Washington in 2012.

I definitely made the right choice with Honest-1. I've learned a lot from my fellow franchisees, and I've successfully implemented many of the ideas they've shared with me. And while I have to comply with my franchise agreement, I also have enough autonomy to make decisions that are best for my centers. Honest-1 gives me the independence I craved, but also the support I know I need to be successful.

Steve Grimes
Franchise Owner with 4 Locations in Portland, Oregon

I've been in the automotive industry for a long time, so I've always known how much potential there is for sustained growth with the right business. After working as a district operations manager for Pep Boys and then Big O Tires, I was ready to take control of my own destiny, and looked into franchise ownership. I explored several different companies - including some outside of the automotive category - but Honest-1 felt right from the very beginning. I really liked the customer-oriented focus, and the fact that customers and owners alike were positive about their experience. I signed my first franchise agreement with Honest-1 in 2004, and have since opened a second store. Many of my competitors are closing their doors, and I'm steadily growing in customer traffic. That's proof that I made the right decision, and I plan to continue my growth with Honest-1.

Rich Margo
Franchise Owner with 2 Locations in Las Vegas, NV